Jurnas Nasional Teknologi dan Sistem Informasi
Vol 3, No 3 (2017): Desember 2017

User Behavior in Using Mobile Commerce (Scale Development: Perspective of Trust and Risk)

Setiawan Assegaff (STIKOM Dinamika Bangsa)
Jasmir Jasmir (STIKOM Dinamika Bangsa)
Dodo Zaenal Abidin (STIKOM Dinamika Bangsa)
Sharipuddin Sharipuddin (STIKOM Dinamika Bangsa)



Article Info

Publish Date
31 Dec 2017

Abstract

The aim of ours research is to explore the relation between the elements of trust and risk and their impact on consumer behavior in the intention of use of mobile commerce services based on sales. The final goal of this research is to understand consumer behavior in the use of mobile commerce application services in Indonesia by considering the elements of trust and risk in consumer behavior. Finding from previous research have revealed that trust and risk is one of the critical aspects in the use of e-commerce services. This article focus is to discuss the development stages of research instruments development to be used in next survey agenda. By applying Technology Acceptance Model (TAM) as a theoretical basis of a conceptual model and the research instrument was developed. Models and instruments then validated through a pilot study involving 75 students as respondents. Survey data were analyzed via Smart-PLS software version 2 to ensure reliability level and validity of the instrument. This study resulted in a validated instrument that will be used to collect data from actual surveys

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Journal Info

Abbrev

teknosi

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Jurnal ini menerbitkan artikel penelitian (research article), artikel telaah/studi literatur (review article/literature review), laporan kasus (case report) dan artikel konsep atau kebijakan (concept/policy article), di semua bidang : Geographical Information System, Enterpise Application, Bussiness ...