Review of Management and Entrepreneurship
Vol. 5 No. 1 (2021): Review Management and Entrepreneurship

ARTIFICIAL INTELLIGENCE AS A HUMAN SUBSTITUTION? CUSTOMER'S PERCEPTION OF THE CONVERSATIONAL USER INTERFACE IN BANKING INDUSTRY BASED ON UTAUT CONCEPT

Bagana, Batara Daniel (Unknown)
Irsad, Moch (Unknown)
Santoso, Ignatius Hari (Unknown)

Article Info

Publish Date
29 Apr 2021

Abstract

This study aims to analyze the differences in perceptions between customers of Bank Rakyat Indonesia, Bank Negara Indonesia, and Bank Mandiri regarding the use of the conversational user interface owned by each bank. This study used 58 respondents. By using the Kruskal Wallis technique, it can be concluded that there are differences in perceptions between customers of Bank Rakyat Indonesia, Bank Negara Indonesia and Bank Mandiri who interact using the conversational user interface facility. Even though it is easy to use, the absence of recommendations from the community and family as well as concerns that the chatbot is unable to provide the right information and solutions can have implications for the reluctance of customers to use these facilities in the future

Copyrights © 2021




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Journal Info
Review of Management and Entrepreneurship
Website

Abbrev

rome

Publisher

Universitas Ciputra Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, ...