Al-Muqayyad
Vol. 3 No. 2 (2020): Al-Muqayyad

Pengaruh E-Commerce terhadap Perilaku Konsumen dalam Perspektif Ekonomi Syariah

Afdila Afdila (STAI Auliaurrasyidin Tembilahan, Indragiri Hilir, Riau, Indonesia)
Ferdinan Ferdinan (STAI Auliaurrasyidin Tembilahan, Indragiri Hilir, Riau, Indonesia)



Article Info

Publish Date
25 Dec 2020

Abstract

This study aimed at exploring whether e-commerce has an effect on consumer behavior in the perspective of Islamic economics in Islamic Economics students STAI Auliaurrasyidin Tembilahan. This research was motivated by the development of e-commerce as an online shopping application that has an impact on student consumer behavior. This study used a quantitative method with a simple linear regression analysis. The sample in this study was 146 respondents. In the simple linear regression test, the equation Y = 16.444 + 0.787 was obtained. Then from the t-test results obtained tcount (9.927) <ttable (1.976), so e-commerce has a significant effect on consumer behavior in the Islamic economic perspective. Based on the calculation of the coefficient of determination, the value is 0.406 or 40.6%. This data stated that the effect of e-commerce on consumer behavior in the Islamic economic perspective was 40.6%, while the remaining 59.4% was explained by other factors that were not observed in this study.

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Journal Info

Abbrev

al-muqayyad

Publisher

Subject

Economics, Econometrics & Finance

Description

AL MUQAYYAD adalah Jurnal Program Studi Ekonomi Syariah STAI Auliaurrasyidin Tembilahan yang memuat tentang hasil penelitian, gagasan konseptual, review buku baru, studi naskah dibidang ekonomi keislaman dan keilmuan. Jurnal Al Muqayyad diharapakan mampu menjadi wadah bagi dosen dan praktisi ekonomi ...