Enrichment : Journal of Management
Vol. 11 No. 2 (2021): May: Management Science

Analysis of the Effect of Hashtag "Sharia" on Customer Satisfaction with Consumer Category of Sharia Banks and Conventional Banks as Moderating Variables

Lili Supriyadi (Universitas Islam Negeri Syarif Hidayatullah Jakarta)
Deni Pandu Nugraha (Universitas Islam Negeri Syarif Hidayatullah Jakarta)

Article Info

Publish Date
08 May 2021

Abstract

This study aims to analyze the influence of "sharia" hashtags on customer satisfaction and the influence of the "sharia" hashtag on customer satisfaction moderated by the bank category. The research method uses a questionnaire survey and partial least square testing with bogor and south tanggerang area respondents. The results revealed that hashtag "sharia" affects customer satisfaction, other research results also revealed the category of banks can strengthen the influence of hashtag "sharia" on customer satisfaction.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...