FUNDAMENTAL ANALYSIS OF THE COMPANY AS THE BASIS FOR DECISION MAKING OF STOCK INVESTMENT IN THE CONSUMER GOODS INDUSTRY OF THE FOOD AND BEVERAGE SUB-SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE: ANALISIS FUNDAMENTAL PERUSAHAAN SEBAGAI DASAR PENGAMBILAN KEPUTUSAN INVESTASI SAHAM PADA INDUSTRI BARANG KONSUMSI SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA

Steffi Laurencia (STIE MNC College)
Tria Emi Goulisa (STIE MNC College)
Rudy Sugiharto (STIE MNC College)
Lutfi Alhazami (STIE MNC College)

Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF)
Vol. 1 No. 2 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance

This study aims to select stocks that are worth investing in during the Covid-19 pandemic. To reduce the risk of loss for investors, it is necessary to carry out a fundamental analysis of the company because almost all companies experienced a decline in stock prices during the Covid-19 pandemic. This study produces a fair price for a stock and looks at the company's financial performance in generating profits to determine which shares are worthy of being an investment choice during the Covid-19 pandemic. Data collection using purposive sampling technique using seven companies listed on the Stock Exchange in the food and beverage sub-sector consumer goods industry. The method used is descriptive analysis with a quantitative approach. The results showed that 5 out of 7 companies were in an investment-worthy condition, while two companies were not in an investment-worthy condition