Journal of Visual Art and Design
Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design

Persuasi Melalui Ilustrasi dalam Iklan Cetak

Didit Widiatmoko Suwardikun (Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung.)



Article Info

Publish Date
01 Jul 2009

Abstract

Since our childhood we learn reading as well as writing, but drawing has become something unimportant, until we are often left behind when figuring out what is the meaning and function of a visual image. On the other hand, we are surrounded by visual images which become more increased and more sophisticated, until we are unconsciously affected with many kinds of visual images we perceived. Through observation and visual analysis towards newspaper's printed advertisements within a certain time, it will explain us how the power of illustration, either photography or hand made, is in purpose to get attention and to persuade the target audience. Collaboration between visualization of text messages and visual messages will make the ads more effective.

Copyrights © 2009






Journal Info

Abbrev

jvad

Publisher

Subject

Arts Humanities

Description

Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design ...