Journal of Visual Art and Design
Vol. 4 No. 1 (2013): ITB Journal of Visual Art and Design

The Aesthetics of Sundanese Traditional Design, Case study: Rice Containers Design

Jamaludin Jamaludin (Department of Interior Design, National Institute of Technology (ITENAS), Jalan PHH. Mustafa No. 23, Bandung 40124)



Article Info

Publish Date
01 Nov 2013

Abstract

The traditional design that is still made and exists today is a legacy from mythical culture period. That is to say that it has its own aesthetical concept that is different from modern aesthetics. Some of the traditional designs in Sundanese society is the rice containers that come in different form depends on the rice condition. The design of a traditional rice container in Sundanese culture is made in basic shapes, such as square, circle and triangle or configuration of the basic shapes resulted in a beautiful design. The rice containers mostly made of woven bamboo. Uniquely, these visual basic shapes also found in proverbs and idioms in Sundanese language as a symbol of perfection of conduct.  Square symbolizes attitude or behavior, circle is for belief or faith, and triangle represents a holy place. Rice in traditional community such as Baduy in Banten has a connection with the myth of the goddess of rice. Thus, Sundanese traditional culture and society highly respect the rice. This is one of the reasons why the traditional rice containers are designed in those form. This study has come to a conclusion that traditional design made is not merely to fulfill utility needs but also to represent the Sundanese macrocosm.

Copyrights © 2013






Journal Info

Abbrev

jvad

Publisher

Subject

Arts Humanities

Description

Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design ...