Journal of Visual Art and Design
Vol. 8 No. 2 (2016): Journal of Visual Art and Design

Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users

Caio Vinicius de Macedo Goes (Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil)
Lilian Soares Pinto de Souza Ribeiro (Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil)

Article Info

Publish Date
30 Dec 2016

Abstract

This article presents a redesign concept project for the main websites of Universidade Federal Fluminense, associated with Usability practices like information architecture and the application of researches to assess the usability grade of a website. The process also includes qualitative exploration with users and elaboration of guidelines that will set the future steps for the online presence of a brand.Keywords: accessibility; Universidade Federal Fluminense; website.

Copyrights © 2016




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Journal Info
Journal of Visual Art and Design
Website

Abbrev

jvad

Publisher

Institut Teknologi Bandung

Subject

Arts Humanities

Description

Journal of Visual Art and Design focuses on theoretical and empirical research articles in the Visual Art and Design disciplines in the region of Asia and Pacific. The scope includes the following subject areas: Design and Art History, Visual Culture, Art and Design Methodology, Art and Design ...