<![CDATA[Indonesia has become one of the countries with a diverse population so that it has the potential to experience social change, one of which is the influence of the media. Media is an information content that is almost a part of human life. One of the impacts of the media is in the health sector, one of which is in determining the Family Planning program. Family planning is one of the Indonesian government programs designed to reduce the speed of population growth. Since the implementation of the Family Planning Program in Indonesia many tools have been used to prevent pregnancy, namely contraception. Selection of a good contraction is certainly one important thing to plan. In determining good kotrasespi certainly there are influences from various things one of which is the media. Measurement of the influence of the media in determining the Family Planning program can be known by applying data mining. Research conducted with data mining uses a standard methodology called the Cross-Industry Center Process for Data Mining (CRISP-DM). The use of decissin tree in this study was done by comparing the same method by looking at the results of three models namely Split Validation, Cross Validation and Decision Tree Split. The results of Split Validation produce an accuracy of 90.50%, Cross Validation produces an accuracy of 91.58% and Decision Tree Split produces an accuracy of 89.83%. The best results are obtained by using cross validation where with the results of research on 1473 records the accuracy value is 91.58% and the AUC value is 0.690, where the results are obtained from the calculation of the True Positive (TP) 1328, False Negative (FN) ) 36, False Positive (FP) is 88 and True Negative (TN) 21. Exposure to the media is said to be good or influential if they do not have children and are Muslim and educate their husbands in junior high school with a low standard of living but the wife has a college education. Keywords: Family Planning, Media Exposure, Data Mining, Decision Tree.]]>
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