Jurnal Fokus Manajemen Bisnis
Vol 11, No 2 (2021)

PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, KEPERCAYAAN, DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG

Nugrahaeni, Monita (Unknown)
Guspul, Ahmad (Unknown)
Hermawan, Hermawan (Unknown)

Article Info

Publish Date
16 Aug 2021

Abstract

This study aims to investigate the effect of store atmosphere, service quality, price perception, and trust on the repurchase intention of Ayam Susan Wadaslintang. The sampling method of this study was the non-probability sampling by using the accidental sampling technique to 100 consumers. The data then being analyzed statistically by using multiple linear regression analysis, validity test, reliability test, and t-test. The result of the study shows that store atmosphere, service quality, price perception, and trust have a positive effect on consumer repurchase intention.

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Journal Info
Jurnal Fokus Manajemen Bisnis
Website

Abbrev

fokus

Publisher

Universitas Ahmad Dahlan

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen ...