Managament Insight: Jurnal Ilmiah Manajemen
Vol 16, No 1 (2021): Managament Insight: Jurnal Ilmiah Manajemen

PENGARUH SUMBERDAYA BERWUJUD TERHADAP KINERJA PEMASARAN YANG DIMEDIASI OLEH KEUNGGULAN BERSAING STUDI PADA BANK TABUNGAN NEGARA KOTA BAUBAU

Sukrin Sukrin (POLITEKNIK BAUBAU)
Ilham Ilham (Politeknik Baubau)

Article Info

Publish Date
08 Jun 2021

Abstract

Abstract The purpose of this study was to determine the direct and indirect effects of resource tangible toward marketing performance mediated by competitive advantage. The sample in this study amounted to 82 people distributed in 17 regency / city in the Southeast. The method of analysis using statistical software SPSS analysis and SmartPLS 3.0. The results showed that Tangible resources a significant effect on the performance of marketing. Resource tangible positive and significant impact on competitive advantage. Competitive advantage and significant positive effect on the performance of marketing. Competitive advantage is able to mediate significant tangible resources to marketing performance. Keywords: Resource tangibl; competitive advantage; the performance of marketing

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Managament Insight: Jurnal Ilmiah Manajemen
Website

Abbrev

Insight

Publisher

Universitas Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Managament Insight: Jurnal Ilmiah Manajemen is an online journal that is published two times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. Managament Insight aims to provide a forum for the dissemination of theory application ...