Journal of Innovation and Applied Technology
Vol 6, No 2 (2020)

Governance In Developing Village Tourism And Focus Of Mawar Picking In Batu City

Lilik Purwanti (Brawijaya University)



Article Info

Publish Date
21 Dec 2020

Abstract

BUM Desa is business entities whose almost all of the capital is owned by the Village through investment. BUM Desa Sejahtera Gunungsari has been formed since 2018. Gunungsari Village has the tourism potential of Picking Roses, land of lanterns and cultural arts. The problem are not ready  the organization's management, business management strategies, tourism promotion, marketing and accountability system. The method used by the PAR and Strategic Management approach with 4 stages. The solutions are emphasized on environment observation and strategy formulation. Therefore it is necessary to develop an appropriate BUM Desa management model for Tourism Villages which consists of a management system, financial management, and governance of promotion and marketing. The application of financial management uses the BUM Desa Accounting Application System which must be supported by improving the knowledge and skills of BUM Desa administrators. 

Copyrights © 2020






Journal Info

Abbrev

jiat

Publisher

Subject

Computer Science & IT

Description

Article published Journal of Innovation and Applied Technology (JIAT) include the results of community service related to Community Development, Economic Development, Transfer and Diffusion of Technology, Innovation Science and Technology, Institutional Innovation, Development of Local Wisdom, Basic ...