Jurnal Manajemen Terapan dan Keuangan
Vol. 10 No. 01 (2021): Jurnal Manajemen Terapan dan Keuangan

PREDICTING THE RELATIONSHIP BETWEEN PERCEIVED INFLUENCE, BRAND ENGAGEMENT, BRAND EXPECTED VALUE AND INTENTION PURCHASE: AN EMPRICAL STUDY

Destian F Amaldi (Unknown)
Bella Sugita (Unknown)
Sabrina O. Sihombing (Unknown)

Article Info

Publish Date
28 Apr 2021

Abstract

The purpose of this study is to predict the relationship between  perceived influence, brand engagement, brand expected value, and intention to purchase. The data were gathered from online respondents. The research questionnaire was built from previous research and  the research variables were measured by 5-point Likert scales. Before analyzing data for testing hypotheses, reliability and validity tests are performed first. Hypothesis testing is conducted by using structural equation modeling.The results show that there are four out of six hypotheses that are supported. This paper provides research discussion, limitation, and recommendation for future research

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Journal Info
Jurnal Manajemen Terapan dan Keuangan
Website

Abbrev

mankeu

Publisher

Universitas Jambi

Subject

Humanities Social Sciences

Description

Jurnal Manajemen Terapan dan Keuangan (Mankeu) merupakan jurnal yang dapat di akses secara terbuka yang diterbitkan secara periodic tiga kali dalam setahun dengan periode April, September dan Desember. Mankeu menerima naskah secara nasionala dan local dari peneliti, akademisi, praktisi dan ...