The Influence of Media Literacy in the Message of Diversity of Earth Convervation on the Knowledge of Indonesian Society

Kikin Yuliaty Subarsa Putri (Department of Communication, Faculty of Social, Jakarta State University, Indonesia)
Adamu Abbas Adamu (Department of Marketing, Faculty of Business, Curtin University, Malaysia)
Saparuddin Mukhtar (Department of Management, Economic Faculty, Jakarta State University, Indonesia)

Nusantara Science and Technology Proceedings
International Conference on Global Resource Conservation (ICGRC)

New media gives color to human life. The messages in the new media are very helpful and some even have a negative impact on humans. The main objective of this research is to analyze the effect of the use of new media literacy in the message of diversity in the conservation of the earth to the knowledge of new media users. Concept of research is media literacy and human knowledge. Media literacy is a human ability to use new media in terms of insight, processing messages, analysis messages and evaluating messages. Message. The research method used is quantitative with respondents consisting of large cities Serang, Depok, Makassar, Bandung, Medan, and Jakarta. Reflective descriptive research is positive in both indicator variables. The influence of these two variables is positive and has a strong influence on user knowledge. Research suggestions are that all messages in new media should directly use sentences and images that are understood by users.