Jurnal Informatika
Vol 21, No 1 (2021): Jurnal Informatika

PREDIKSI TINGKAT PELANGGAN CHURN PADA PERUSAHAAN TELEKOMUNIKASI DENGAN ALGORITMA ADABOOST

Iqbal Muhammad Latief (Prodi Ilmu Komputer, Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer Nusa Mandiri)
Agus Subekti (Prodi Ilmu Komputer, Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer Nusa Mandiri)
Windu Gata (Prodi Ilmu Komputer, Sekolah Tinggi Ilmu Manajemen dan Ilmu Komputer Nusa Mandiri)



Article Info

Publish Date
30 Jun 2021

Abstract

With the rapid advancement of the telecommunications industry, and competition between telecommunications companies is increasing, companies need to predict their customers to determine the level of customer loyalty. One of them is by analyzing customer data by doing a Customer Churn Prediction. Predicting Customer Churn is an important business strategy for the company. To acquire new customers is much higher cost than retaining existing customers. The ease of operator switching is one of the serious challenges that the telecommunications industry must face. By predicting customer churn, companies can take immediate action to retain customers. To retain existing customers, the company must improve customer service, improve product quality, and must know in advance which customers have the possibility to leave the company. Prediction can be done by analyzing customer data using data mining techniques. In line with this, gathering information from the telecommunications business can help predict whether customer relationships will leave the company. The data used in this study are secondary data and amount to 7.403 data customers. The data has 21 variables. This study proposes to use the ensemble method namely adaboost, xgboost and random forest and compare them. Algorithm is validated through training data and testing data with a ratio of 80:20. From the results we got using python tools, it was found that the adaboost algorithm has an accuracy of 80%.Keywords—accuracy, adaboost, churn prediction, compare model, data mining.

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Journal Info

Abbrev

JurnalInformatika

Publisher

Subject

Computer Science & IT

Description

Jurnal Informatika. Jurnal Informatika adalah jurnal cetak dan elektronik sebagai media untuk mempublikasikan hasil penelitian dan pemikiran kalangan akademisi, peneliti dan praktisi bidang informatika. Jurnal Informatika Terbit 2 kali dalam setahun yaitu Bulan Juni dan Desember dengan No. ISSN : ...