TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Vol 2 No 2 (2021)

PREFERENCES OF MILLENIAL GENERATION CUSTOMERS IN CHOOSING ISLAMIC BANKS

Pemaca, Chairunnisa Buay (Unknown)
Firmansyah, Egi Arvian (Unknown)

Article Info

Publish Date
31 Jan 2021

Abstract

The purpose of this study is to determine the preferences of customers in selecting Islamic Banks in Indonesia. This study uses a quantitative approach using Indonesian customers have accounts in Islamic Banks. Data were collected through a questionnaire and analyzed by Kruskal-Wallis Test Analysis. The number of respondents in this study is 200 persons. The results showed that the most preferred factor in selecting an Islamic bank is surprisingly not a religious factor. In fact, it is the comfort factors. The religious factor is in the second.

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Journal Info
TSARWATICA (Islamic Economic, Accounting, and Management Journal)
Website

Abbrev

tsarwatica

Publisher

Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Subject

Religion Economics, Econometrics & Finance

Description

TSARWATICA (Islamic Economic, Accounting, and Management Journal) diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi Sutaatmadja. Terbit dua kali dalam setahun (Februari dan Juli). Terbit perdana pada Juli 2019. Tujuan: 1) Menjadi media publikasi ...