Jurnal Mantik
Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Effect of Antecedents on Online Streaming Subscription on Vidio Companies

Tania Jovita Wibowo (Universitas Pelita Harapan)
Martinus Tjhia Tjen Jong (Universitas Pelita Harapan)

Article Info

Publish Date
01 Aug 2021

Abstract

As the time goes by and by the developing technologies, there are much shifting conditions because of that development, including in the media industry. Technologies bring ease and options. The increasing options may bring factors that can influence customers in choosing whether to use cable TV or an online streaming platform for their entertainment. Based on research by Lee et al (2018), there are factors which can affect customer decision about choosing cable TV or online streaming platform. Those factors are ease of use, additional purchases, media options, social trends, available options, and cost.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...