COMMENTATE: Journal of Communication Management
Vol. 2 No. 1 (2021): COMMENTATE: Journal of Communication Management

Analisis Persepsi Followers Instagram Akun @marioteguh Mengenai Personal Branding Mario Teguh Pasca Kasus Pengakuan Anak Kandung oleh Kiswinar

Deandra Shivana (Institut Komunikasi dan Bisnis LSPR)
Soraya Nurida (Institut Komunikasi dan Bisnis LSPR)
Joe Harrianto Setiawan (Institut Komunikasi dan Bisnis LSPR)

Article Info

Publish Date
07 Jul 2021

Abstract

This research study is conducted with the objective to learn about the analysis of public’s perception from Mario Teguh’s personal branding that was taken from the Instagram followers of @marioteguh after the case of Kiswinar who claimed to be his biological son came to the public’s attention on 2016. The main theory used is Personal Branding Concept and the method that’s used is qualitative method. Data collective is through whatsapp interview. Based on this research study, Mario Teguh has two from three elements of personal branding which are clarity and specialization but failed to obtain the consistency element because of the difference between his personal branding and the reality after the case of Kiswinar.

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Journal Info
COMMENTATE: Journal of Communication Management
Website

Abbrev

commentate

Publisher

London School of Public Relations

Subject

Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

The objective of COMMENTATE: Journal of Communication Management is to encourage research related but not limited to: 1. Corporate communication. Communication that involves a set of activities with external and internal stakeholders to create favourable conditions. 2. Media communication. ...