Dauliyah Journal of Islamic and International Affairs
Vol 6, No 2 (2021): DAULIYAH JOURNAL OF ISLAMIC AND INTERNATIONAL AFFAIRS

PROSES INTERNASIONALISASI PT. INDOFOOD DALAM BERINVESTASI DI NIGERIA MELALUI FOREIGN DIRECT INVESTMENT

Nurdiana Abhiyoga (Unknown)
Maulida Zuiyina Hamida (Unknown)
Bellinda Calvina (Unknown)
Fadel Rizky Attala (Unknown)



Article Info

Publish Date
24 Aug 2021

Abstract

This research will discuss about internationalization process from PT. Indofood Sukses Makmur Tbk in Nigeria. In the process, PT Indofood conducted a Joint Venture with the Salim Group, Indonesia (the center company of PT. Indofood Sukses Makmur) with the Tolaram Group (Singapore). As a Multi National Corporation (MNC), PT. Indofood has succeeded in increasing the company’s presence into the international realm and can be accepted by Nigeria. PT. Indofood Sukses Makmur Tbk with its Foreign Direct Investment (FDI) strategy with other multinational companies. It will also help the company to grow optimally in the local and international markets. Therefore the authors will try to analyse the strategies used by PT. Indofood Sukses Makmur using qualitative methods and secondary data, such as previous journals and reports issued by the company. 

Copyrights © 2021






Journal Info

Abbrev

dauliyah

Publisher

Subject

Social Sciences

Description

Dauliyah is Journal of International Relations Journal UNIDA Gontor (ISSN : 2477-5460 E-ISSN : 2528-5106). Dauliyah is taken from Arabic which means countries or international. This journal contains articles related to International Issues and Islam, in accordance with the slogan of UNIDA Gontor ...