ILTIZAM Journal of Sharia Economic Research
Vol. 5 No. 1 (2021): Iltizam Journal of Shariah Economics Research

Analysis of Factors that Affect Marketing Performance in PT. Bayu Buana Gemilang Reviewed From Sharia Perspective

Lusi Dewi (Unknown)
Mukhamad Najib (Unknown)
Mukhamad Yasid (Unknown)

Article Info

Publish Date
11 Jun 2021

Abstract

This study aims to analyze the factors that influence marketing performance at PT. Bayu Buana Gemilang from a Sharia perspective. Using the Structural Equation Model (SEM) approach of 126 employees, 40 samples are taken to be sampled. This research has been attempted in accordance with scientific procedures, Testing is carried out on three variables namely work, program marketing, and corporate culture. Corporate culture is a tool for companies in carrying out strategic policies that play a role in encouraging improving quality, motivation and employee work performance. Based on the results of the study conclusions can be drawn Work orientation, marketing programs and corporate culture affect marketing performance and show positive results.

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Journal Info
ILTIZAM Journal of Sharia Economic Research
Website

Abbrev

iltizam

Publisher

Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

Subject

Economics, Econometrics & Finance

Description

Iltizam Journal of Shariah Economic Research E-ISSN:2598-2540 P-ISSN:2598-2222 is the journal that publishing the research result in the area of sharia economic, namely sharia banking and financing, micro and macro economy, and the issues of regional development that studied by sharia economic ...