Strategi Marketing Mix dalam Pemasaran Produk

Karuniawati, Chamila

Ngabari: Jurnal Studi Islam dan Sosial
Vol 10 No 1 (2017)

The aim of this article is to describe marketing mix strategy in product marketing. Using literature review the discussion in this article yields the conclusion that:  the steps in implementing marketing mix strategies are: determining customer needs and desires, choosing special target market, pleacing marketing strategy in competiton, choosing marketing strategy. The are 4P marketing in the marketing mix strategy must be niticed: product, price, place, and promotion.Keywords: strategi, marketing mix, pemasaran produk.