Enrichment : Journal of Management
Vol. 12 No. 1 (2021): November: Management Science

The Role of Costumer Satisfaction in Mediating the Relationship Between Service Quality and Price on Costumer Loyalty

Nasib Nasib (Unknown)

Article Info

Publish Date
09 Sep 2021

Abstract

The purposes of this research are to determine and analyze the role of service quality and price on customer loyalty with customer satisfaction as the intervening variable. The location of this research is in Binjai Hypermart. The population are all hypermart costumer with accidental sampling technique with 122 people as sample. The research analysis uses path analysis. The results of sub 1 analysis prove that service quality and price have a positive and significant effect on customer satisfaction. The results of sub 2 analysis prove that service quality and price have a positive and significant effect on customer loyalty through customer satisfaction.

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Journal Info
Enrichment : Journal of Management
Website

Abbrev

enrichment

Publisher

Institute of Computer Science

Subject

Economics, Econometrics & Finance

Description

The Enrichment : Journal of Management offers wide ranging and widespread analysis of all surfaces of management and science. Published two times per year, it delivers a emphasis for universal proficiency in the vital methods, techniques and areas of research; presents a opportunity for its readers ...