Jurnal Ilmu Ekonomi
Vol. 5 No. 3 (2021): Jurnal Ilmu Ekonomi

ANALISIS LAYANAN GO-FOOD DALAM MENINGKATKAN PENJUALAN PADA UMKM KULINER DI YOGYAKARTA

Singgih Preasetianto (Universitas Sarjanawiyata Tamansiswa)
Mahda F. B. (Unknown)
Dimas Martha Kusuma (Unknown)
Agus Dwi Cahya (Unknown)

Article Info

Publish Date
22 Sep 2021

Abstract

This study aims to identify and analyze natural go-food services to increase culinary sales carried out by GO-JEK in Yogyakarta. This study uses a quantitative approach with a sampling technique using probability sampling. The sample in this study is culinary in Yogyakarta which is done with go-food services. Testing of data instruments in this study uses validity, reliability, and classical assumption tests, while data processing uses simple linear regression. The results showed that the go-food service had a significant and significant effect on increasing culinary sales in Yogyakarta.

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Journal Info
Jurnal Ilmu Ekonomi
Website

Abbrev

jie

Publisher

Universitas Muhammadiyah Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmu Ekonomi, aims to bridge the gap between research and practice, providing information, ideas and opinion, in addition to critical examinations of advances in economic research. Through the coverage of policy and economic developments, the latest results of research into the assessment of ...