Jurnal Bisnis Hospitaliti
Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti

QUALITY OF HOME STAY SERVICES TOWARDS GUEST’S SATISFACTION IN KALIBUKBUK VILLAGE AT BULELENG REGENCY

Ni Desak Made Santi Diwyarthi (Sekolah Tinggi Pariwisata Nusa Dua Bali)
I Nyoman GD Mas Wiartha (Sekolah Tinggi Pariwisata Nusa Dua Bali)
Putu Diah Prabawati (Sekolah Tinggi Pariwisata Nusa Dua Bali)



Article Info

Publish Date
18 Sep 2019

Abstract

This study aims to identify data relating to the Quality of Home Stay Services towards Guest’s Satisfaction in Kalibukbuk Village, Buleleng Regency, Bali. The sample collection method used ispurposive random sampling, with totally of 103 respondents. Data collection techniques used are interviews, observation, documentation and questionnaires with Likert scale. The data analysis technique used is Structural Equation Model (SEM).There are five aspects measured, including Physical Form, Reliability, Responsiveness, Assurance, and Empathy in the quality of homestay services that affect guest satisfaction in Kalibukbuk Village at Buleleng Regency. The results showed that service quality variables consisting of physical form, reliability, responsiveness, assurance, and empathy simultaneously had an influence on guest satisfaction in quality of homestay services. Service quality variables consist of physical form, reliability, responsiveness, assurance, empathy partially have positive and significant effect on guest satisfaction in quality of homestay services in Kalibukbuk village, Buleleng Regency, Bali.Keywords : Quality of Service, Homestay, Satisfaction

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Journal Info

Abbrev

jbh

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing ...