JMM17: Jurnal Ilmu Ekonomi dan Manajemen
Vol 8 No 02 (2021)

THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION ON PT. BANK BUKOPIN KABUPATEN SIDRAP, SULAWESI SELATAN

Pandi Putra (Fakultas Ekonomi dan Bisnis Ilmu Sosial Andi sapada pare pare Sulawesi Selatan, Indonesia)
Amrial Amrial (Fakultas Ekonomi dan Bisnis Ilmu Sosial Andi sapada pare pare Sulawesi Selatan, Indonesia)



Article Info

Publish Date
18 Oct 2021

Abstract

This research aims to find out and analyze how much the influence of service quality on customer satisfaction on PT. Bank Bukopin Sidrap. The Analysis method used in this study is multiple linear analysis. Where the method of collecting data is through Observation, Questionnaires, and interviews. The determination of the sample was determined by solving the formula and obtained by 344 respondents. The results of this study showed that the results showed that there is a tangible influence, reliability, responsiveness, assurance, and, empathy on customer satisfaction in PT. Bank Bukopin Sidrap. This is evidenced by the statistic Fhitung result of 9,339. The results of the R2 determinant test in this study obtained a determinant value of R2 of 0.621 which means that the magnitude of the influence of tangible variables, reliability, responsiveness, assurance, and empathy on customer satisfaction is 62.1% and the remaining 37.9% described other variables that are not included in this study.

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Journal Info

Abbrev

jmm17

Publisher

Subject

Economics, Econometrics & Finance

Description

JMM17: Jurnal Manajemen Indonesia accepts manuscript research results in the fields of financial management, operational management, marketing management, and human resource management, but not limited to Human Resource, Marketing Management, Financial Management, Operasional Management, Strategic ...