Journal of Sustainable Tourism and Entrepreneurship
Vol. 2 No. 4 (2021): June

Strategic Agility: A prospect for sustainable performance of micro-businesses in South-Eastern Nigeria

Ezieshi Francis Monyei (Department of Management, University of Nigeria, Nsukka, Nigeria)
Patrick Anene Okeke (Department of Business Administration, Nnamdi Azikiwe University, Awka, Nigeria)
Kanayo Chike Nwosu (Department of Marketing, Nnamdi Azikiwe University, Awka, Nigeria)



Article Info

Publish Date
11 Oct 2021

Abstract

Purpose: To investigate the role strategic agility plays in the sustainable performance of micro-businesses, while specifically, it sort to examine the link between micro-businesses decision-making and technology adoption in South-eastern Nigeria Research methodology: A survey research method was adopted with a population quoted at 210 Micro-business registered owners in South-eastern Nigeria. The sample size of 136 was arrived at using Krejcie and Morgan's (1970) formula. A questionnaire set was designed for data collection and analyzed using the Linear Regression Statistics at a 5% level of significance. Results: Decision-making and technology adoption have a statistical significant relationship with Micro-businesses in South-eastern Nigeria (R2 = .959; F = 1180.390; p-value < 0.05). Limitations: The study did not cover all the five states in the region where the study was conducted. Contribution: The study excruciates strategic agility's role, its prospect for Micro-businesses, and its link with sustainable performance in a turbulent and dynamic business environment.

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Journal Info

Abbrev

JoSTE

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and ...