EconBank : Journal Economics and Banking
Vol 3 No 1 (2021): April

Anteseden Minat Beli Online di Marketplace Sociolla

Haning Kusuma (FEB Universitas Sains Al-Qur’an (UNSIQ) Jawa Tengah di Wonosobo)
M. Trihudiyatmanto (FEB Universitas Sains Al-Qur’an (UNSIQ) Jawa Tengah di Wonosobo)

Article Info

Publish Date
15 Apr 2021

Abstract

This study aims to determine the factors that influence online buying interest in the Sociolla marketplace. The variables studied were trust, ease of use, electronic word of mouth, and sales promotion. The background of this research is the decline in buying interest on the Sociolla website from July 2019 - September 2020. This study uses primary data generated from questionnaires. By using purposive sampling technique, obtained a sample of 108 respondents. The data analysis technique used the Structural Equation Model (SEM) with the help of AMOS software. The results of this study indicate that the variables of trust, use, electronic word of mouth, and sales promotion have a positive effect on online buying interest

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Journal Info
EconBank : Journal Economics and Banking
Website

Abbrev

econbank

Publisher

Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Subject

Economics, Econometrics & Finance Social Sciences

Description

Econbank is a Journal of Economics and Banking published by the School of Economics and Business (STIE) of Bank BPD Jateng as a place for publishing research results and concepts in the fields of Economics and Banking. Ecobank focuses on research articles or papers relevant to the economic, ...