Kanal : Jurnal Ilmu Komunikasi
Vol 2 No 2 (2014): March

PROMOSI ONLINE PADA INDIE CLOTHING INSPIRED27 MALANG

Faris Tri Hidayat (Universitas Muhammadiyah Sidoarjo)
Poppy Febriana (Universitas Muhammadiyah Sidoarjo)



Article Info

Publish Date
31 Mar 2014

Abstract

Internet in Indonesia currently is growing rapidly and become the primary needs for its users, the development of social media has also become one of the important factors in the amount of internet users in this country.The aim of this research is to know the application and explaination of online promotion through observation and empiric study in Inspired27. The approach used in this research is Theory of Internet base promotion mix. Qualitative descriptive method is used as the means of analysis in order to get systematical picture of the fact which is actual, accurate regarding the object of analysis. The result shows that Inspired27 has applied online promotion to help the sales. Inspired27 use various online promotions such as website and social media. But they have no research team and division that specifically handle online promotion thus the implication is less maximum.

Copyrights © 2014






Journal Info

Abbrev

kanal

Publisher

Subject

Social Sciences

Description

Aim: to facilitate scholar, researchers, and teachers for publishing the original articles of review articles. Scope: Communication Science include: Interpersonal Communication Mass Communication Politics Communication Development Communication Communication Media Culture Communication Business ...