Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Vol 21, No 3 (2020): JURNAL EKONOMI DAN INDUSTRI

DAMPAK KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN HYPERMART BENCOOLEN MALL BENGKULU

Reni Putriani (Unknown)
Donny Dharmawan (Unknown)

Article Info

Publish Date
28 Dec 2020

Abstract

The purpose of this study was to analyze the impact of service quality andproduct quality on customer satisfaction Hypermart Bencoolen Mall Bengkulu. The data used are primary data obtained through filling out a questionnaire with a Likert scale. The sample selection method used is purposive sampling.The results of this study indicate that service quality and product quality have a positive and significant effect on customer satisfaction of PT. Hypermart Bencoolen Mall Bengkulu

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Journal Info
Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana
Website

Abbrev

JEI

Publisher

Universitas Krisnadwipayana

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Industri diterbitkan sejak Januari 1996 oleh Program Studi Magister Manajemen Universitas Krisnadwipayana Jakarta. Jurnal Ekonomi dan Industri terbit tiga kali dalam setahun yaitu pada bulan Januari, Mei, dan September. Ruang lingkup jurnal ini meliputi Manajemen Sumber Daya ...