KOMUNIKASI DALAM PERSEPSI MASYARAKAT TENTANG KEBIJAKAN PEMERINTAH DIMASA PANDEMI : Studi Kasus Pada Kebijakan Vaksin Covid-19

Chontina Siahaan (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Kristen Indonesia Jakarta)
Donal Adrian (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako)

Kinesik
Vol. 8 No. 2 (2021): August

The government's strategy in preventing the spread of COVID-19 is to implement policies regarding the injection of the corona 19 vaccine to the entire community. This study aims to analyze and describe the communication process in public perceptions of the COVID-19 vaccine policy by the Palu City government. The research method used qualitative. Data collection techniques, namely observation and in-depth interview. The results showed that the government policy regarding the COVID-19 vaccine is a stimulus that can generate perceptions from the public as a target. Based on the perception that the people in Palu City, Central Sulawesi, responded well to the policy of injecting the COVID-19 vaccine for a healthy and prosperous Indonesia.