Studi Kasus Inovasi Ekonomi
Vol. 5 No. 02 (2021)

PENGEMBANGAN ASPEK PEMASARAN USAHA KOPI BU TIANI DI DESA SUMBERMANJING WETAN

Novi Puji Lestari (Universitas Muhammadiyah Malang)
Fika Fitriasari (Universitas Muhammadiyah Malang)
Mochamad Rofik (Universitas Muhammadiyah Malang)

Article Info

Publish Date
30 Sep 2021

Abstract

The purpose of this service is to increase the added value of Argotirto coffee in the Sumbermanjing Wetan sub-district, Malang Regency. After going through several phases, this empowerment finally resulted in the ground coffee brand "Argotirto," which is a premium robusta ground coffee with the quality of selected coffee beans. The post-harvest process makes the potential profits of partner farmers to increase by at least 25% -40%.

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Journal Info
Studi Kasus Inovasi Ekonomi
Website

Abbrev

skie

Publisher

Universitas Muhammadiyah Malang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Studi Kasus Inovasi Ekonomi (SKIE) adalah jurnal pengabdian berkala yang diterbitkan dua kali setahun (Maret dan September). Editor menerima naskah layanan publik yang berfokus pada 1) memberdayakan ekonomi masyarakat; 2) pengembangan dan pemberdayaan ekonomi kreatif; 3) pembangunan ekonomi berbasis ...