JES (Jurnal Ekonomi STIEP)
Vol. 5 No. 1 (2020): JES (Jurnal Ekonomi STIEP)

ANALISIS SIKAP KONSUMEN, KONTROL PERILAKU MENGENAI LABEL HALAL PADA PRODUK (STUDI KASUS: MAHASISWA PTS DI KOTAMADYA PONTIANAK)

Mardiyati Mardiyati (Unknown)
Hijrah Wahyudi (Unknown)

Article Info

Publish Date
16 May 2020

Abstract

The purpose of this research is to know the college student’s attitude and behaviour control of halal label in product ; to discover how much this issue affect them. This analysis is done by using descriptive analysis in order to answer the research. This research is done to 200 college students ( from STIE Indonesia Pontianak, and STIE Pontianak). Result of the research concludes that majority of responden agree of label halal on product, behaviour control of respondens are agree too and the ranking of buying halal item start from food, medicine, cosmetic and cloth.

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Journal Info
JES (Jurnal Ekonomi STIEP)
Website

Abbrev

jes

Publisher

Sekolah Tinggi Ilmu Ekonomi Pontianak

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi STIEP (JES) adalah jurnal penelitian yang mempublikasikan hasil riset para akademisi di seluruh Indonesia yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) SEKOLAH TINGGI ILMU EKONOMI PONTIANAK. Terbit  2 kali dalam setahun yaitu Mei dan Nopember. JES ...