JABE (Journal of Applied Business and Economic)
Vol 7, No 4 (2021): JABE (Journal of Applied Business and Economics)

OPTIMALISASI INTEGRATED DIGITAL MARKETING DALAM STRATEGI PEMASARAN UMKM IMAGO RAW HONEY

Silvia Maylinda (Universitas Indraprasta PGRI)
Indah Purnama Sari (Universitas Indraprasta PGRI)

Article Info

Publish Date
23 Jun 2021

Abstract

This study aims to analyze the digital marketing strategy in SMEs Imago Raw Honey. The research method used is descriptive qualitative, with data triangulation. The results showed that the Imago Raw Honey SMEs involved digital roles starting from the process of segmentation, targeting, positioning, marketing mix design, and marketing implementation. SMEs Imago Raw Honey market their products online through an integrated optimization of digital marketing tools. The use of digital media really helps Imago Raw Honey SMEs in carrying out their marketing functions effectively and efficiently.

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Journal Info
JABE (Journal of Applied Business and Economic)
Website

Abbrev

JABE

Publisher

Universitas Indraprasta PGRI

Subject

Description

JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic ...