JBMR: Journal of Business and Management Review
Vol. 2 No. 10 (2021): (Issue-October)

Case Study: The Acceptance of XYZ Bank’s Mobile Banking Application Using Technology Acceptance Model (TAM)

Gabriella Juliani (Master Program, Department of Business Management, Binus Business School, Bina Nusantara University, Jakarta, Indonesia)
Nike Taruna (Master Program, Department of Business Management, Binus Business School, Bina Nusantara University, Jakarta, Indonesia)
Martha Anastasia Sibarani (Master Program, Department of Business Management, Binus Business School, Bina Nusantara University, Jakarta, Indonesia)
Yenny Yenny (Master Program, Department of Business Management, Binus Business School, Bina Nusantara University, Jakarta, Indonesia)



Article Info

Publish Date
30 Oct 2021

Abstract

Nowadays, it is common for public to use information technology to support each daily needs, such as mobile banking application. One of largest bank in Indonesia, XYZ Bank provided mobile banking application to support customer in doing financial and banking transaction. The case study was done to examine the customer’s acceptance of XYZ Bank’s mobile banking application by using Technology Acceptance Model (TAM), in order to provide information regarding factors affecting customer’s preference in using mobile banking application and improve XYZ Bank’s mobile banking application. This study was using quantitative research strategy, in which data was collected by conducting online survey towards XYZ Bank customer. Questionnaire was given in 5 point-scale. Technology Acceptance Model (TAM) was conducted to examine the effect between variables, such as: perceived ease of use, perceived usefulness, attitude towards using, behavioral intention, actual use, and trust. The researcher found that all indicators are reliable, based on its Cronbach’s Alpha value which ranges between 0.725 (actual use) and 0.924 (perceived ease of use). Data validity was tested and shows the Chi-square difference ranges from 69.716 (between trust and perceived usefulness) to 106.715. As conclusion, researcher concluded that all hypotheses are accepted and each variable had positive effect towards other variable.

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Journal Info

Abbrev

jbmr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual ...