Strategi Marketing UMKM di Desa Widoro Kecamatan Krejengan

Adi Sutrisno (Universitas Panca Marga)
Sugeng Edy Mulyono (Universitas Panca Marga Probolinggo)
Hosnol Wafa (Universitas Panca Marga Probolinggo)
Indra Tjahyadi (Universitas Panca Marga Probolinggo)

Jurnal Pengabdian Masyarakat Madani
Vol 1 No 1 (2021): Jurnal Pengabdian Masyarakat Madani (JPMM)

The purpose of this Community Service is to increase the capacity of science and technology in the promotion and marketing of Widoro Jaya SMEs in Krejengan District, Probolinggo Regency. The urgency of this Community Service is due to the Covid-19 Pandemic factor that affects the decline in the survival of MSMEs in Probolinggo Regency. The implementation method that has been carried out is by assisting in product data collection, product design, product packaging design, and product marketing activities. The results of this Community Service activity are neatly organized product data collection, product design and packaging that are more attractive to consumers, as well as the creation of new media or marketing tools based on digital information and communication technology in networks that have an impact on easy access to the target market for products.