<![CDATA[Creative employees are important in order to fulfill the increasingly demanding of work environment. The managers need to empower employees so they could have confidence in perform the work creatively. By empower from managers the employees will have psychological empowerment from themselves. Psychological empowerment can increase employee motivation in the work and produce creative results for the company. The purpose of this study is to analysis the influence of impact, choice, competence, and meaning on employee creativity simultaneously and partially. This research used quantitative method by use multiple linear regression analysis. The population is the employees in BNI Main Branch Office Manado with sample 75 respondents. Result showed that impact, choice, competence, and meaning influence simultaneously and partially on employee creativity. This study suggests that the managers in BNI Main Branch Office Manado to empowering or motivates the employees, giving privacy to employees in how to do their work by giving choice to choose the method of working, placed the employees in right division according to their competence, and hired the employees that really want to work because of their passion. If psychological empowerment implemented properly, it can improve the performance of creativity, productivity and employee satisfaction. Keywords: creativity, empowerment, psychological empowerment]]>
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