CESS (Journal of Computer Engineering, System and Science)
Vol 6, No 2 (2021): Juli 2021

Pemanfaatan Teknologi Augmented Reality Dalam Pemasaran Perumahan Mutiara Barangan Palembang

Pacu Putra (Universitas Sriwijaya)
Akbar Alzaini (Universitas Sriwijaya)
Rahmat Izwan Heroza (Universitas Sriwijaya)
Allsela Meiriza (Universitas Sriwijaya)



Article Info

Publish Date
31 Jul 2021

Abstract

Perumahan Mutiara  Barangan is a housing complex that located at tanjung barangan, Palembang, Sumatera Selatan that was developed by PT. Kurnia Hamusri Sukses Mandiri. This This enterprise use pictures, brochures, and miniature for marketing activities. The objective of this research was to implement Augmented Reality Technology in digital marketing system to visualize their house in 3Ds View. The System Development model that used in this study is Multimedia Development Life Cycle (MDLC) which consists of concept, design, material collecting, assembly, testing and distribution. As a result of implementing Augmented Reality in Marketing of housing complex in Perumahan Mutiara Barangan Palembang can offer new experience of user in observing housing complex that was offered.

Copyrights © 2021






Journal Info

Abbrev

cess

Publisher

Subject

Computer Science & IT

Description

CESS (Journal of Computer Engineering, System and Science) contains articles on research results and conceptual studies in the fields of informatics engineering, computer science and information systems. The main topics published include: 1. Information security 2. Computer security 3. Networking & ...