The Indonesian Journal of Business Administration
Vol 2, No 11 (2013)

Box For Living Business Strategy 7Cs Compass Model Analysis And The Implementation Of Business Model Canvas

Gunawan, Meliesa Florentin (Unknown)
Aldianto, Leo (Unknown)



Article Info

Publish Date
01 Aug 2013

Abstract

This research aims to find the root cause of the company with 7Cs Compass Model Analysis combined with IFAS, EFAS, and Fishbone Diagram. The solution in this research is using TOWS Matrix to find the effective strategies for Box For Living, the strategies are : focus to develop their brand image, focus about container modification product, the research and how to deliver the knowledge to public, sharping the diversification strategy and harmonize the development of special products and their diversification product. The implementation of those strategies in Business Model Canvas can describe every aspect of company’s business model block and the whole mechanism of Box For Living business process. Keywords : Container Modification, Building Design Consultation and Construction, 7Cs Compass Model, Business Model Canvas, Diversification Strategy.

Copyrights © 2013






Journal Info

Abbrev

IJBA

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating ...