PENGARUH PICTORIAL HEALTH WARNING TERHADAP INTENTION TO QUIT SMOKING DENGAN EVOKED FEAR SEBAGAI MEDIASI (Pada Mahasiswa Perokok Ringan Di Kota Pontianak)

Admin, REKSY RAY SANDY B1021161037

Jurnal Manajemen Update
Vol 9, No 3 (2020): JURNAL MAHASISWA MANAJEMEN

The purpose of this study is to test and analyze the effect of Pictorial Health Warning on Intention to Quit Smoking with Evoked Fear as a mediation variable among light smoker students in Pontianak City. Respondents in the study were students who smoke lightly who live in Pontianak City. The sample in this study was 75 respondents using non-probability sampling as sampling techniques and the data analysis model used was Path Analysis. Data collection in this study was carried out by distributing questionnaires via online. The results of this study shows that pictorial health warning directly has a positive and significant effect on Intention to Quit Smoking and evoked fear is proven as a partial mediation or partially mediate the relationship between pictorial health warning and Intention to Quit Smoking.DAFTAR PUSTAKAAditama, T.Y. (1997). Rokok dan Kesehatan. Edisi ke-3. Jakarta: Gramedia.Ajzen, I. (2005). Attitudes, Personality and Behavior. 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