MEMBANGUN KEMITRAAN BANK SYARIAH DENGAN PENDEKATAN SHARIAH MARKETING

Arief Yulianto (State University of Semarang (Unnes), Semarang)

Walisongo: Jurnal Penelitian Sosial Keagamaan
Vol 19, No 1 (2011): Ekonomi Islam

Amidst the competitions among shariah bank demanding the shariah bank to have marketing strategies in order to keep a sustainable relation between bank and customers. It was revealed from this research that some variables: product attributes, the quality of service to the Islamic approach to marketing, reputation, satisfaction, affective commitment, continuous commitment and customer loyalty can be accepted as the decisive variables in deciding the good marketing relation­ship between shariah bank and customers.