Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Vol. 10 No. 1 (2006)

PENGARUH REVOLUSI DIGITAL TERHADAP PROGRAM PEMASARAN

Agus Hasan Pura A (Jurusan Manajemen, Fakultas Ekonomi Universitas Katolik Parahyangan)

Article Info

Publish Date
15 Jul 2014

Abstract

The digital revolution of the marketplace allows much greater customization of products, services, and promotional messages than older marketing tools. By doing so, it enables marketers to build and maintain relationship with customers but on much greater and more efficient scale.

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Journal Info
Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Website

Abbrev

BinaEkonomi

Publisher

Universitas Katolik Parahyangan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Description

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ...