Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Vol. 19 No. 2 (2015)

PENGARUH HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PADA TOKO ONLINE: STUDI PADA TOKO ONLINE ZALORA

Lia Octaria Pasaribu (Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom)
Citra Kusuma Dewi (Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom)

Article Info

Publish Date
28 Aug 2015

Abstract

Online shopping, including shopping for fashion goods, has become a trend in Indonesia. One of buyer’s motivations to do online-fashion-shopping is hedonic shopping motivation. This research aims to examine the influence of hedonic shopping motivation on impulse buying process. Using 100 buyers of Zalora (an online shop) as the respondents, this study confirms that hedonic shopping motivation has a significant influence on the impulse buying process. Keywords: Hedonic shopping motivation, impulse buying process, Zalora. 

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Journal Info
Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Website

Abbrev

BinaEkonomi

Publisher

Universitas Katolik Parahyangan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Description

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ...