Binus Business Review
Vol. 4 No. 2 (2013): Binus Business Review

Pengaruh Bauran Promosi terhadap Peningkatan Penjualan Kamar di Hotel Benua Bandung

Dani Rahadian (Bina Nusantara University)
Adithya Pratomo (Bina Nusantara University)

Article Info

Publish Date
29 Nov 2013

Abstract

The purpose of this research is to find out the influence of promotion mix on the increase of room sale at Hotel Benua Bandung. The results of this research are expected to be used as consideration by the hotel manager in determining the influence of promotion mix on room sale, as well as using some other variables in promotion mix. This research was based on the use of data of all promotion costs and room sales at Hotel Benua Bandung during the past five years. Data were then processed by calculating the percentage using basic regression method on SPSS program. The findings proved a positive influence of promotion mix on the increase of room sales at Hotel Benua Bandung.

Copyrights © 2013




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Journal Info
Binus Business Review
Website

Abbrev

BBR

Publisher

Universitas Bina Nusantara

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...