Binus Business Review
Vol. 4 No. 1 (2013): Binus Business Review

Pengukuran Kepuasan Pelanggan Menggunakan Servqual di Spinelli Coffee Gandaria

Nami Fitricia Pasaribu (Bina Nusantara Univerisity)

Article Info

Publish Date
31 May 2013

Abstract

Customers satisfaction to service and or tangible products provide by coffee shop could be a distinctive phenomenon to a company. To give in-depth insight for this issue, the study and SERVQUAL approach was valued to help Spinelli Coffee to give their best service. Using interview and questtionaire, it is hoped to bridgecustomers needs to providers. In a hope of customers expectation and perceive synchronization onto the service. Result of innovative output such as on-line feedback from customers to the company to acknowledge market demand was an intetion from this study.

Copyrights © 2013




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Journal Info
Binus Business Review
Website

Abbrev

BBR

Publisher

Universitas Bina Nusantara

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...