Literasi Ekonomi dan Pola Perilaku Konsumsi Masyarakat Kelas Menengah ke Bawah di Era Adaptasi Kebiasaan Baru

Muhammad Hasan (Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar)
Nur Arisah (Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar)
Rahmatullah Rahmatullah (Pendidikan Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar)

Organum: Jurnal Saintifik Manajemen dan Akuntansi
Vol 4, No 2 (2021): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2021

In the era of adapting to new habits, after the COVID-19 pandemic, in terms of marketing management and consumer behavior, economic literacy is very much needed in making every economic decision, including consumption. This study was conducted as an effort to explore the contribution of economic literacy to consumption behavior patterns in the new adaptation era. This study is a study with a quantitative approach. The population in this study is an active consumer society found in a number of districts/cities in South Sulawesi Province. Sampling was done purposively with criteria based on social, economic, and demographic characteristics, obtained as many as 211 respondents. The data obtained were analyzed using Structural Equation Modeling analysis. The results of this study found that economic literacy has a positive and significant influence on consumption behavior patterns in the era of adaptation to new habits.