CIVITAS: Jurnal Studi Manajemen
Vol 3, No 2 (2021)

Pengaruh Harga Tiket Masuk Dan Publisitas Terhadap Minat Kunjungan Wisatawan Di Tjong A Fie Mansion

Noftaruli, Bety (Unknown)
Winata, Edi (Unknown)



Article Info

Publish Date
10 May 2021

Abstract

The purpose of the study was to find out if there was any influence on admission prices and publicity on the interest of tourist visits at Tjong A Fie Mansion.The population of this study is tourists who visit in January 2021.This study sample amounted to 124 visitors by sampling using the technique of Non Prabability Sampling with Accidental Sampling. The results showed that the price of admission and publicity was able to explain its existence to the interests of tourists, in addition partially the price of admission had no effect and was not significant to the interest of tourist visits, while publicity was influential and significant to the interest of tourist visits. While simultaneously the price of admission and publicity is influential and significant to the interest of tourist visits at Tjong A Fie Mansion.

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Journal Info

Abbrev

civitas

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

CIVITAS: Jurnal Studi Manajemen adalah jurnal yang memuat hasil penelitian mahasiswa dan dosen di lingkungan Sekolah Tinggi Ilmu Manajemen Sukma di bidang Manajemen SDM dan Organisasi, Manajemen Keuangan, Manajemen Pemasaran dan topik-topik ilmu manajemen lainnya. ...