Jurnal Ekonomi dan Manajemen Indonesia
Vol 16 No 2 (2016)

Analisis Generic Strategy Model Michael Porter Pada PT. Cahaya Murni Borneo Timur Untuk Menentukan Pilihan Strategi Di Balikpapan

Syahril H (Unknown)
Bachtiar Bachtiar (Unknown)

Article Info

Publish Date
09 Jun 2022

Abstract

The manufacture industry is one of the industries that produce springbad, furniture and its elements. The number of competitors with their product differentiation as well as the government policy to be the cause of this rivalry. PT. Cahaya Murni Borneo Timur is one of the companies that compete in this industry, so companies should create a strategy to win the competition in the market. The method used is a qualitative research method with data collection techniques with a purposive sample. This study aimed to analyze the competitive environment and the industry's best options strategies on PT. Cahaya Murni Borneo Timur using Generic Strategy from Michael E. Porter.Keywords: Competitive Strategy, industry competition environment, the choice of the best strategy, Generic Strategy Analysis.

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Journal Info
Jurnal Ekonomi dan Manajemen Indonesia
Website

Abbrev

jemi

Publisher

Universitas Kutai Kartanegara

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Indonesian Journal of Economics and Management (JEMI) is an intermediary institution between researchers through scientific papers in the form of journals that are published regularly in June and December each year. Jemi is a peer-reviewed journal that publishes scientific articles in the fields ...