Product Innovation Development in The Creative Industries Aren Handicraft in Jember Regency Tutul Village

Tri Palupi Robustin (Institut Teknologi Dan Bisnis Widya Gama Lumajang)
Khoirul Ifa (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Neny Tri Indianasari (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Fetri Setyo Liyundira (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Wahyuning Murniati (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Ninik Lukiana (Institut Teknologi dan Bisnis Widya Gama Lumajang)
Deni Juliasari (Institut Teknologi dan Bisnis Widya Gama Lumajang)

IJEBD (International Journal Of Entrepreneurship And Business Development)
Vol 4 No 6 (2021): November 2021

Purpose: The purpose of this research is how the process of developing product innovation in aren handicraft. Design/methodology/approach: This type of research uses descriptive methods with a qualitative approach. Researchers use the model developed by Urich & Eppinger for the product innovation development process. Findings: The results showed that in phase 5 (Production Ramp Up) workers were able to produce new products from hyacinth raw materials and wood waste with a variety of innovations. Research limitation/implications: The Research is limited to aren handicraft in Village Tutul Jember. Practical implications: This research can be used as a guide for several interested parties, namely lecturers, students and the craft industry Originality/value: This Paper is original Paper Type: Research paper