International Journal of Research and Applied Technology (INJURATECH)
Vol 1 No 2 (2021): International Journal of Research and Applied Technology (INJURATECH)

Digital Platforms and Computer Utilization for Advertising

R Zulfikar (Departemen Manajemen, Universitas Komputer Indonesia, Indonesia)
D R Ramadhan (Departemen Ilmu Komunikasi, Universitas Komputer Indonesia, Indonesia)

Article Info

Publish Date
02 Dec 2021

Abstract

The purpose of this research is to look at the business development strategies in the digital era through digital advertising promotion media. To support this research, we used descriptive method by analyzing digital advertising in social media to find a valid data and in accordance with the research conducted. The result of this research is that using digital advertising is more effective for the company as it is more appealing for the customers.

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Journal Info
International Journal of Research and Applied Technology (INJURATECH)
Website

Abbrev

injuratech

Publisher

Universitas Komputer Indonesia

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

INJURATECH cover all topics under the fields of Computer Science, Information system, and Applied Technology. Scope: Computer Based Education Information System Database Systems E-commerce and E-governance Data mining Decision Support System Management Information System Social Media Analytic Data ...