The aim of this article was to reveal the motivation of partisan who vote for showmen which were elected to high government posts. Data collection was carried out using a combination of quantitative and qualitative methods. In the first case, a questionnaire (100 questionnaires) was used, in which people who had reached the voting age and voted for Zelensky and his party in the elections participated, followed by an in-depth interview. The study participants were recruited from different districts of the city of Cherkasy. As a result, the common and different in the electorate of D. Trump and V. Zelensky was revealed.
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